Hi!
I'm Michel — a brand, graphic and UX/UI designer,
I create designs that work for you...
Let's Talk
I'm Michel — a brand, graphic and UX/UI designer,
I create designs that work for you...
Let's Talk
Established in 1986 by Salim Azzi and his two sons Joseph and Abdo. Ste Libanaise d’Ameublement S.A.R.L has since then expanded via a well organized network, qualified labours and sophistication that confirm Ste Libanaise d’Ameublement S.A.R.L as one of the foremost names in Lebanese upholstering industry.
The concept design phase centered on establishing a refined luxury identity for SLA (Société Libanaise D'ameublement). Drawing inspiration from high-end architectural aesthetics, the bespoke typography and minimalist visual language capture timeless elegance, sophisticated craftsmanship, and premium appeal across all brand touchpoints.
During development, the strategic vision took shape across physical and digital media. The visual system was expanded into a cohesive corporate identity, encompassing corporate stationery, a comprehensive landscape company profile brochure, and a fully responsive digital framework tailored for seamless web interaction.
Implementation brought the brand to life with precise execution across all mediums. From digital platforms and responsive mobile design to tangible assets like architectural signage, printed collateral, and identity badges, every detail ensures a unified, high-impact presence that elevates the brand image.
