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I'm Michel — a brand, graphic and UX/UI designer,
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Contact Information

Vernis

Industry

Beauty

Role

Branding, Design

Brand overview

VERNIS stands as an intimate beauty spa offering tailored nail, brow, and waxing treatments. The positioning emphasises meticulous precision over high-volume turnover, appealing to discerning clients who seek exceptional quality in a boutique environment.

Scope of Work

Modern beauty is defined by striking simplicity, where vivid accents and refined typography create an unforgettable, client-centric brand experience.

01. Concept Design

The concept design phase focused on creating a chic, contemporary identity for VERNIS. Utilizing a bold yellow accent alongside elegant, high-contrast typography, the visual direction reflects a fresh, high-end beauty spa experience that feels both vibrant and effortlessly sophisticated.

02. Development

During development, the core visual system was expanded into practical, high-touch assets. Clean typography and vibrant color pops were integrated across sleek business cards, playful color-swatch loyalty cards, and a streamlined, fully responsive website layout optimized for digital engagement.

3. Implementation

Implementation delivered a seamless connection between print and digital platforms. Tactile print collateral, from crisp business cards to custom loyalty reward cards, pairs perfectly with a responsive online presence, providing clients with a unified and memorable brand interaction at every step.