Sleeping Plaza

Industry

Luxury Bedroom Furniture

Role

Branding, Design, Brand Strategy, UX/UI, E-commerce, Digital Experience, Marketing, Social Media. Payed Media

Location

Dubai, Riyadh, Beirut, Amman

Brand overview

Sleeping Plaza is a luxury sleep and bedroom lifestyle brand established in 2016, offering curated mattresses, beds, bedding and sleep products from leading international brands. With showrooms across the Middle East, the brand combines premium products with personalised sleep consultancy.

The digital ecosystem was developed to translate this high-end retail experience into a sophisticated, multi-market e-commerce and brand platform.

Scope of Work

Logo design & brand mark
Brand guidelines groundwork (colour palette, typography etc...
Corporate stationery suite
Signage application mockups
UX/UI
E-Commerce Website
Marketing Strategy
Social Media
Presentations and Company Profile

Led the UX/UI and catalogue redesign project for the e-commerce platform end-to-end — scope, cross-functional delivery, and rollout — resulting in a 700% increase in online sales.

01. Concept Design

Created the Sleeping Plaza brand from the ground up, including brand strategy, naming direction, logo, visual identity, typography, colour palette, art direction and overall brand experience.
Developed the overarching digital concept and creative direction, translating Sleeping Plaza’s luxury positioning into a refined visual language across website, e-commerce, social media, digital campaigns and branded communications.

02. Development

Translated the identity into a complete digital ecosystem, designing and developing the e-commerce website, digital assets, social media presence, branded content and customer experience across four markets.
Designed and developed a sophisticated e-commerce ecosystem, structuring product architecture, customer journeys, content and functionality to support a premium shopping experience across four regional markets and multiple international brands.

3. Implementation

Led ongoing digital implementation and marketing execution, including website management, social media content, paid media campaigns, creative production, optimisation and localisation across four country-specific e-commerce platforms.
Led the UX/UI and catalogue redesign project for the e-commerce platform end-to-end — scope, cross-functional delivery, and rollout — resulting in a 700% increase in online sales