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I'm Michel — a brand, graphic and UX/UI designer,
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FreegGoZone

Industry

Logistics

Role

Branding, Design

Brand overview

FreeGoZone - Cold Logistics Services is a prominent third-party cold logistics (3PL) company strategically located inside the Beirut Port Free Zone in Lebanon.

Founded in 2013, the facility specializes in temperature-controlled warehousing, cross-docking, and distribution services ranging from deep freeze to dry storage solutions.

Scope of Work

  • Logo design & brand mark
  • Brand guidelines groundwork (colour palette, typography, and a diagonal-line graphic device used consistently across all touchpoints)
  • Corporate stationery suite
  • Signage application mockups

The identity was extended across a full suite of stationery and corporate collateral, then visualised through signage application mockups to show how the brand would translate onto the client's real-world office and warehouse facilities.

01. Concept Design

I explored icon directions around motion and refrigeration, landing on a chevron-and-snowflake mark. Paired with a confident wordmark and cool blue palette, it captured the brand's promise: fast, trustworthy cold-chain logistics.

02. Development

I built out the full visual system, palette, typography, and a recurring diagonal line device; then applied it across logo variations, colour and reversed formats, keeping the identity consistent at every scale.

3. Implementation

I rolled the identity across a full stationery suite letterhead, envelopes, cards, folders; then visualised it through signage mockups on the client's office and warehouse, showing how the brand comes to life.

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Contact

[email protected] +44 78 2479 6910 New Malden,
Kingston Upon Thames,
Surrey

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