Hi!
I'm Michel — a brand, graphic and UX/UI designer,
I create designs that work for you...
Let's Talk
I'm Michel — a brand, graphic and UX/UI designer,
I create designs that work for you...
Let's Talk
I'm Michel — a brand, graphic and UX/UI designer who's spent 15+ years building brands, campaigns and digital experiences for businesses across Europe, the GCC and the Middle East. Along the way I ended up running the international projects and teams behind that work, but design has never stopped being the part I actually enjoy.
I started with a BSc in Graphic Design, and from there built brand identities, campaigns and websites from the ground up, first as a founder of my own ventures, and later leading digital transformation and international rollouts for larger brands across multiple markets. Somewhere along the way, an MBA and an MA in Marketing got added to the mix, which is part of why I don't just design things that look good, I design things built to actually work for a business.
I've built and run two of my own companies from scratch (Flip, and before that Smokey O'z), which means I understand small business decision-making from the inside; budgets are tight, priorities shift fast, and design has to earn its place, not just look nice.
When you work with me, you're not getting a designer who only knows design. You're getting someone who has:
• Built brand identities and campaigns across multiple markets and cultures
• Run the delivery of full websites, from proposal through to launch
• Managed real budgets and real business priorities as a founder, not just as a hired hand
• A business and marketing background (MBA, MA Marketing) that shapes why a design choice works, not just how it looks
I work fluently in English, French and Arabic, and have spent much of my career designing for businesses and audiences across the Middle East, GCC and Europe.
If your business serves a multicultural customer base, or you simply want a designer who won't miss the nuance in how a brand translates across markets... that's built into how I work, not an afterthought.
• MBA - Richmond Business School
• MA in Marketing - Hult International Business School
• CMI Level 7 Award in Strategic Management and Leadership
• BSc Graphic Design - Empire State College
A logo that does more than look good; one that instantly signals what your business stands for, and stands up next to any competitor.
I’ll build you a shop that feels trustworthy and is easy to buy from. I’ve run online businesses myself, so I know what matters.
Brochures, social posts and presentations whenever you need them, for one fixed monthly fee. You just message me.
