I'm Michel — a brand, graphic and UX/UI designer,
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VERNIS stands as an intimate beauty spa offering tailored nail, brow, and waxing treatments. The positioning emphasises meticulous precision over high-volume turnover, appealing to discerning clients who seek exceptional quality in a boutique environment.
The concept design phase focused on creating a chic, contemporary identity for VERNIS. Utilizing a bold yellow accent alongside elegant, high-contrast typography, the visual direction reflects a fresh, high-end beauty spa experience that feels both vibrant and effortlessly sophisticated.
During development, the core visual system was expanded into practical, high-touch assets. Clean typography and vibrant color pops were integrated across sleek business cards, playful color-swatch loyalty cards, and a streamlined, fully responsive website layout optimized for digital engagement.
Implementation delivered a seamless connection between print and digital platforms. Tactile print collateral, from crisp business cards to custom loyalty reward cards, pairs perfectly with a responsive online presence, providing clients with a unified and memorable brand interaction at every step.